I keep getting a lot of questions from students aspiring to join brand management courses. Most of them are vague in their doubts as they keep listening to a lot of things from ‘people’ who in fact know lesser than them! These people are of no help, and end up confusing these budding advertising professionals. To all those, who share a dream to make it big in the world of advertising, the first thing you need to do is, tell myth from reality. There are lots of such myths which might sway your decision.
Here is the list of a few common myths (and truths) of the advertising world. You can check on them, shun the second thoughts, and be sure of your decision to join the sphere of branding and advertising.
Advertising is an unethical profession
No, unlike the belief, advertising is not selling products regardless of its quality. It is NOT selling in the first case. The purpose of advertising is different. And trust me; it does not promote the idea of selling products which are not worth it. There are strict guidelines regarding that. Making claims which cannot be fulfilled are directly questionable under the CPA. So chill, it is much more than selling!
It is difficult to start
None of the fields provide you with an easy start. But there is nothing exceptionally tough about advertising. It is common for even interns make their way right up to the top through the years. Creativity is an asset of an individual. It depends on how you employ your asset.
It is a glamorous and fun-filled career
What exactly is the point of criticism for a ‘glamorous’ job is beyond my comprehension. The definition of the same is, quite subjective. The perception of advertising as a fun-filled job is a big fat myth. Sure there is a lot of freedom in the workplaces in terms of expressing creativity, but that doesn’t mean it is always a party! There are nights of toil and hard work behind each ad campaign, little known by people. People don’t get paid for doing nothing, right?
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