Top Fashion Designing Courses

Have you ever met someone with an impeccable sense of dressing? One of my teachers in college was so particular about everything that she wore that it was futile to even try to find flaws with her clothes and jewellery. But of all things, the various kinds of trendy jewellery she wore to college each day had me mesmerized on each occasion. Instead of focusing on her lecture, I focused on her jewellery and kept wondering where she obtained those from. 

I truly admire those skilled at jewellery designing and making. There are various eminent schools in India offering jewellery designing courses that help the talented individuals further acuminate their existing skills. If you too are one of those people, do not hesitate to pursue this passion as your profession. You could either pursue a master’s degree further or go for an internship. The courses would help you widen your knowledge base about the different types of stones, various design themes, costing of jewellery, etc. You would also get the opportunity to learn about the manufacturing process involved in jewellery making. An inherent sense of design and creative imagination are two things that you need to begin with. You would eventually acquire other skills in your fashion school. 

As every coin has two sides, a career in jewellery designing too has advantages and disadvantages both. Huge demand for good jewellery designers across India is one major advantage. India, a country that celebrates each festival with grandeur and enthusiasm, has always been known for its love for jewellery. The highly talented individuals find this profession hugely rewarding. Recognition of your work is what would help you earn well. Let’s talk about the disadvantages now. Jobs in this kind of industry are usually not advertised on the public platforms and hence it might get a tad bit difficult for you to find vacancies. The other disadvantage is for those who want to set up their own business as the initial cost involved is pretty high.

The fashion schools also offer various fashion design courses. Fashion designing has its own set of pros and cons.  Keeping in mind your talent and interest, you need to decide a specific field you would like to work in, in future. That would greatly determine your success when you are actually working in the fashion industry. 

Importance of Branding

Many companies, especially the FMCG companies, are known by their various brands. Hence it is important to maintain a favourable brand image in the minds of the consumers. Brand management focuses on the techniques that help in maintaining or improving the perceived image of the brand in the minds of the consumers. There are good institutes in India offering brand management courses to those who are interested and talented.

Branding is not only beneficial to the seller, but also to the buyer. Following are some of the ways it benefits the company:

1.    Recognition
A strong brand name and image facilitate recognition. Even though branding and advertising have different functions, the presence of a strong brand image assists in advertising of the product(s) under the brand. Branding also builds loyalty. For instance, if a person is fond of eating noodles of a particular brand, he would always ask the shopkeeper for the same brand of noodles every time.

2.    Symbol of quality
A well-known brand is often associated with good quality. These days consumers have so many choices. But when asked to choose between a branded and an unbranded product, they often go for the branded one. This is because they have more faith in the branded products.
3.    Launch of new products
The presence of a strong brand makes it easier for the company to launch more products under the same name. For instance, a company having a strong make-up brand can make use of it by launching a distinct product line under the same brand name. Consumers loyal to the original brand would be more inclined to buy the new products.

A catchy brand name that also gives a hint about the type of product or its functions usually appeals more to the consumers. Branding is an extremely crucial function that may also determine if the products are successfully sold or not. Hence it must be done very carefully.