Bags Every Woman Should Own

So, I really forgot to talk about one major power bomb that we women have, it is some sort of our magic weapon that stays always near us, helping us in the direst of situations; it holds the solution to everything, It is our second home. Those brand management courses always talk about its importance for ladies. Guessed already? Oh well, no prices for guessing, it’s our bags! While they carry anything from cosmetics to huge laptops, from pepper spray to those expensive cologne; a girl’s bag is her treasure; no doubt, you are not allowed to touch it. But then again, one can never get enough of bags, can you? I can’t, so let’s study the type of bags every woman should own:





•    Classic cross body bags:

The cross body bag is a must-have because it's so damn comfortable and manageable. Imagine the bliss of hands-free shopping, train commuting, carrying coffee easily down the street; really, the possibilities are endless. If you expect to have your hands full on a certain day, you need one of these.

•    Structure Tote:

So, this is your typical sophisticated bag that you carry to office. Choose the sizes wisely of you intent on carrying the laptop, files or just tabs. Being women I know your bag has to be your necessity kit for “special” situation, so a tote is the best choice. Classy, sophisticated, well-structured and spacious!

•    The Weekender:

You plan to spend the weekend at your best friend’s place but can’t fit everything into your cross body bag, while your tote is just too sophisticated for that? Instead of carrying 2-3 bags, The weekender comes to your rescue, these are big bags which are the perfect choice when planning a short trip or a short stay and will hold everything from pajamas to make up kit.

Nowadays, with the society populated with fashionistas, everybody seems to be giving you such branding and advertising advice about which brand to wear, which to avoid etc. But with these bags on your side you stay an effortless fashion queen!

Fashion and Foot Wear

Fashion is one of those basic needs of a woman that she just cannot do without.  Without it, the world of a lady would be dull and colorless. From colorful clothes to eye catchy makeups, fashion is involved in whatever a woman wears and owns. Sometimes, it’s the exceptional shade of color that catches our attention and sometimes, the unmatchable pattern and design does the good. Although women have a longing for all kind of clothes and accessories available in the market, there is a special place for foot wears in their heart. Be it the traditional kolahpuris or the English bellies, the high heeled platform shoes or the stylish stilettos, women go on trying a number of foot wears and often own a huge collection of the same. Whether they are displayed against the glasses of a shopping mall or in the streets of a local market, foot wears catch the attention instantly and leave the girls lost in their fascination. The designs are made according to the taste of women. Different choices of women lead to a wide range of designs of foot wears. Thanks to the Footwear Design & Development Institute which have courses for the design and development of these foot wears. These institutes make the students aware of the wide range and varieties of the design that can be implemented while making a footwear, based on the choices of men and women.

Fashion University is based on the different aspects of fashion of the modern world. In this continuously changing world, the concept of fashion is diversified. For one person, fashion could mean the display of expensive sheets of clothes while for somebody else, it could be an attire that gives meaning to their character. The fashion universities offer a number of courses based on fashion which are the requirements of the fashion industry. With great knowledge of the concepts of the fashion, people can easily choose it as their career path and make their way in the fashion industry.

Myths About Advertising and Branding

I keep getting a lot of questions from students aspiring to join brand management courses. Most of them are vague in their doubts as they keep listening to a lot of things from ‘people’ who in fact know lesser than them! These people are of no help, and end up confusing these budding advertising professionals. To all those, who share a dream to make it big in the world of advertising, the first thing you need to do is, tell myth from reality. There are lots of such myths which might sway your decision.

Here is the list of a few common myths (and truths) of the advertising world. You can check on them, shun the second thoughts, and be sure of your decision to join the sphere of branding and advertising.

Advertising is an unethical profession

No, unlike the belief, advertising is not selling products regardless of its quality. It is NOT selling in the first case. The purpose of advertising is different.  And trust me; it does not promote the idea of selling products which are not worth it. There are strict guidelines regarding that. Making claims which cannot be fulfilled are directly questionable under the CPA. So chill, it is much more than selling!

It is difficult to start

None of the fields provide you with an easy start.  But there is nothing exceptionally tough about advertising. It is common for even interns make their way right up to the top through the years. Creativity is an asset of an individual. It depends on how you employ your asset.

It is a glamorous and fun-filled career

What exactly is the point of criticism for a ‘glamorous’ job is beyond my comprehension. The definition of the same is, quite subjective. The perception of advertising as a fun-filled job is a big fat myth. Sure there is a lot of freedom in the workplaces in terms of expressing creativity, but that doesn’t mean it is always a party! There are nights of toil and hard work behind each ad campaign, little known by people. People don’t get paid for doing nothing, right?