Options in the fashion world

Understood merely in two dimensions of clothes and accessories, the world of fashion is often viewed in a diminutive manner as the other aspects go un-noticed and therefore, do not receive their due credit. In a similar manner when it comes to pursuing a degree in this field not many aspiring individuals are unable to see beyond the obvious option of fashion designing. Due to this tendency the potential of the other areas of fashion industry remain unharnessed. In order to bring focus on the other branches of fashion, we have compiled a list of various other fields in fashion that all individuals have the choice of pursuing. Take a look at them in order to make the best career choice for yourself.

1) Fashion Design
The most popular branch in the fashion industry is design. This field is all about pattern drafting, cloth designing and trend analysis. All international institutes of fashion design offer great a great course for this field. Take a look at them in order to have a better understanding of this area.

2) Marketing and Merchandising
The branch of marketing and merchandising is of incredible importance in the world of fashion. Pursuing this course will equip the student with the necessary skills as a fashion merchandiser, account and fashion buyer. This branch of fashion also teaches students business law, marketing, media and promotion communications.

 3) Photography
Another underrated field in fashion is photography. Seen as an independent area, photography is actually an integral branch of fashion. All fashion institutes lay an incredible amount of importance on aspects like brand management courses and photography.

If the above mentioned areas of the fashion industry have managed to capture your fancy, then do consider pursuing a degree in fashion. Among the various institutes that offer great courses in this field, AAFT School of Fashion and Design is one of the best. Take a look at their course and syllabi in order to make the right career choice for yourself.

Know the basics of fashion digital marketing

Who would have ever imagined that the digital boom will play such a crucial role in accelerating the growth of fashion market on global level? The sudden spurt in online media has widened horizons for local markets and has given some serious competitors to leading fashion brands as well. 

Teachers of some of the best fashion technology colleges in India also agree to the fact that a strong social media presence can play a very important role in improving brand presence and sales.

A right digital marketing strategy can put your brand on fore front and make your fashion brand grow like you have never imagined. Those who are new to the world of digital, here is a break for you. 

Re-target your audience

In order to re-target your audience, you need not create new ads or revamp your website over and over again. Re-targeting your old customers is a bit of tricky task and leveraging the help of social media is the best option to do that. As a fashion brand you should specifically target to create a strong presence on social media platforms like Instagram, and Facebook. 

Surprise your audience

In order to keep your audience hooked, you need to surprise your audience from time to time. This rule also applies to those who wish to make an Interior designing career. Create special offers for them on specific time of the year. You can offer discounts or extra goodies on occasions like Christmas, Easter, Diwali, and New Year.  

Offer them the style Guide

If you own a fashion brand then you must guide your customers how to style themselves. you can create blogs, create designs, post pictures on Instagram and Facebook to help people devise a new style guide for themselves. As a fashion brand you should always strive to make your audience get acquainted with latest fashion trends every now and then.