Now, don’t let the title of this blog mislead you –it’s not got any negative connotation, as much as that seems to be the stereotype. Personally –and perhaps this opinion stems from that fact that I happen to be a part of the sample set I’ve decided to comment on- I think brands are fascinating.
Note that I do not say that brands are essential for the survival of humankind –but a little bit of glitz and glamour surely never hurt anybody, am I right? The world that we live in today is all about branding and advertising, and we can’t possibly deny the impact that it has on all of us –especially us Delhi girls!
Whether it’s clothes or shoes, accessories or footwear, or what have you, brands come into play whatever the item on the market be. Whether it’s a small brand or a big brand, is hardly the question –the point is that brands are ubiquitous. And so could you possibly condemn a Delhi girl’s obsession with brands? When all the brand management courses out there are incessantly throwing incredible brand advertisements at us –how can we help but succumb to the lure?
Note that I do not say that brands are essential for the survival of humankind –but a little bit of glitz and glamour surely never hurt anybody, am I right? The world that we live in today is all about branding and advertising, and we can’t possibly deny the impact that it has on all of us –especially us Delhi girls!
Whether it’s clothes or shoes, accessories or footwear, or what have you, brands come into play whatever the item on the market be. Whether it’s a small brand or a big brand, is hardly the question –the point is that brands are ubiquitous. And so could you possibly condemn a Delhi girl’s obsession with brands? When all the brand management courses out there are incessantly throwing incredible brand advertisements at us –how can we help but succumb to the lure?
As long as a convincing marketing and advertising strategy is in place that really goes all out to sell a brand –the brand will make itself big, a company just has to sit back and let the experts do the job! And who are these experts working tirelessly behind the scenes to make a brand come to life? People who’ve done brand management courses from the best of institutions –people with minds driven to persuasion techniques that have us Delhi girls lolling over a pair of pants or some new pumps that hit the market!
Let’s face is, as much as we want to, the power of branding and advertising is simply undeniable –and not just restricted to Delhi girls but everyone across the globe, age no bar, gender no bar!
