Tuesday, 18 April 2017

Options in the fashion world

Understood merely in two dimensions of clothes and accessories, the world of fashion is often viewed in a diminutive manner as the other aspects go un-noticed and therefore, do not receive their due credit. In a similar manner when it comes to pursuing a degree in this field not many aspiring individuals are unable to see beyond the obvious option of fashion designing. Due to this tendency the potential of the other areas of fashion industry remain unharnessed. In order to bring focus on the other branches of fashion, we have compiled a list of various other fields in fashion that all individuals have the choice of pursuing. Take a look at them in order to make the best career choice for yourself.


1) Fashion Design
The most popular branch in the fashion industry is design. This field is all about pattern drafting, cloth designing and trend analysis. All international institutes of fashion design offer great a great course for this field. Take a look at them in order to have a better understanding of this area.

2) Marketing and Merchandising
The branch of marketing and merchandising is of incredible importance in the world of fashion. Pursuing this course will equip the student with the necessary skills as a fashion merchandiser, account and fashion buyer. This branch of fashion also teaches students business law, marketing, media and promotion communications.

 3) Photography

Another underrated field in fashion is photography. Seen as an independent area, photography is actually an integral branch of fashion. All fashion institutes lay an incredible amount of importance on aspects like brand management courses and photography.

If the above mentioned areas of the fashion industry have managed to capture your fancy, then do consider pursuing a degree in fashion. Among the various institutes that offer great courses in this field, AAFT School of Fashion and Design is one of the best. Take a look at their course and syllabi in order to make the right career choice for yourself.

Sunday, 2 April 2017

Know the basics of fashion digital marketing

Who would have ever imagined that the digital boom will play such a crucial role in accelerating the growth of fashion market on global level? The sudden spurt in online media has widened horizons for local markets and has given some serious competitors to leading fashion brands as well. 

Teachers of some of the best fashion technology colleges in India also agree to the fact that a strong social media presence can play a very important role in improving brand presence and sales.

A right digital marketing strategy can put your brand on fore front and make your fashion brand grow like you have never imagined. Those who are new to the world of digital, here is a break for you. 

Re-target your audience

In order to re-target your audience, you need not create new ads or revamp your website over and over again. Re-targeting your old customers is a bit of tricky task and leveraging the help of social media is the best option to do that. As a fashion brand you should specifically target to create a strong presence on social media platforms like Instagram, and Facebook. 

Surprise your audience

In order to keep your audience hooked, you need to surprise your audience from time to time. This rule also applies to those who wish to make an Interior designing career. Create special offers for them on specific time of the year. You can offer discounts or extra goodies on occasions like Christmas, Easter, Diwali, and New Year.  

Offer them the style Guide

If you own a fashion brand then you must guide your customers how to style themselves. you can create blogs, create designs, post pictures on Instagram and Facebook to help people devise a new style guide for themselves. As a fashion brand you should always strive to make your audience get acquainted with latest fashion trends every now and then.  

Sunday, 26 February 2017

Make a successful career in fashion design

Fashion is one industry where everything is charming and glossy from a distance and in real life. A career in fashion is quite challenging and demanding per se but definitely quite rewarding in terms of creative satisfaction and financial security.

Many think that fashion line is completely for the riches but not true. If you have the creative knack and want to build on something new; then pursue a fashion designing course and learn the nitty gritty that it entails.



For basics, we have listed down a few points for you. Take a look-

•    Academic excellence: Academics in any field are important. Knowing the technicalities and the concepts is essential. So reinforce your knowledge in fashion design and beyond by doing a course that will be helpful in the long run. That will not only enhance your skill set but also will polish knowledge. There are many fashion design colleges in Delhi that are doing extremely well and have some of the most coveted courses whose curriculum are pretty holistically developed to enhance the knowledge of an aspirant.

•    Keep yourself updated: While you are in the fashion world, it is highly important that you are aware of what is prevailing in the field. What trends, styles and even celebrities outfits are garnering attention? Fashion weeks, exclusive parties and big fashion socialites; who is the new face? Style and trend spotting becomes an integral part of the industry for inspiration etc.

There are facets of fashion career that anyone can root to. Fashion stylists, costumes department, design and tailoring, fashion branding, marketing and public relations are fall under the big gamut of this fashion world.

So explore the brilliant opportunities that the fashion industry beholds for everyone and make a mark that everyone applauds. 

Tuesday, 7 February 2017

Busting the myths about a career in fashion

The perfect outlet for all your creative ideas and imaginative pursuits is undeniably to undertake a course or a degree in fashion. Designed to challenge you as well as stimulate you in all possible ways, this course will cater to all your creative inclinations. Being synonymous with inspiration and imagination, fashion has always inspired awe and a certain level of reverence in those who are passionate about it.

With the coming up of a lot of fashion technology colleges, it has become relatively easy for passionate individuals to dream about having a fulfilling career in the fashion industry. However, despite the popularity of this course, there are a lot misconceptions circulating about this degree too. For instance, a career in fashion is always presumed to be only about the designing clothes. But apart from the obvious there are other varied branches of fashion that can be explored as well. Along with the evident career in clothes, a person also has the option to pursue accessory designing, footwear designing or even textile designing. The options are limitless.


Another common prevailing perception about a career in fashion is that it is merely a course where you have will be stuck in a work shop engaged in detailed, intricate and time- consuming laborious tasks. This idea too is entirely wrong in its conception. A course offered by an international institute in fashion design is designed in such a manner that it focuses on extensive groundwork, research and of course individual artistic pursuits. Apart from the academic engagements, a career in fashion is your getaway to a world full of opportunities that will include extensive travel, meeting people from varied backgrounds and establishing yourself in the professional world and not being merely stuck in a work shop like the common belief is.

To have a stimulating professional career in the field of fashion which will grant you a creatively satisfying life, get enrolled in the top fashion colleges of the country like the AAFT School of Fashion and Design and get a kick-start on your path towards success.

Friday, 20 January 2017

Building a fashion career in India

Does your imagination work unabated whenever you look at clothes, designs, patterns, and embroidery? Do you think you might have done it better whenever you see a dress in a store? Does your adrenaline run high whenever you see the coverage of style weeks on television? If you encounter all this, a vocation in fashion design is just right for you. A fashion design job gives you the liberty to explore and use your imagination to the fullest as well as earn name, fame and cash solely based on your talent. The style industry has seen an increase in the last few years in India and the industry is most likely to grow bigger in coming years.

Fashion has moved out of Bollywood and the well-off Indians to the living room of Indian middle class. In India, particularly, a fashion design job holds amazing opportunities. There is a large garment and textile business in India which provides sufficient range to fashion designers to innovate with materials, fashions, embroidery, motifs and designs. Thus, the fashion industry may flourish in India much more in coming years. In fashion schools like fashion institute of technology, garments are not the only thing that students get to design but designing of shoes, bags, and accessories are also there.


In case you've an eye for detail, excellent observation of styles and the penchant to make something new and visualise colours and cuts, you can prosper well in the arena of fashion designing. A fashion designing career is thrilling and glamorous. It requires lots of hard work to build the foundation but once you are through, you get ample of opportunities to showcase your talent.    

There are tight deadlines that style designers that have to work under. They especially have to work under tight schedules when there is some fashion week or festive season coming up. For a fashion designer, the real joy is getting appreciation from its customers. In order to achieve this appreciation, one needs to have an artistic blend of mind. This is the fundamental attribute to have before you think of entering this job. With imagination and development, a great visual sense and a fantastic aesthetic sense is also required. A graduate or post graduate course from one of the premium school of fashion technology in India can help one to hone their artistic skills.

The fashion and textile industry in India is slowly but surely growing in India and has somewhere reached the international stature. 

Sunday, 18 December 2016

How to make a career in Jewelry designing?

A career in the designing industry is best suited for people who are creative and believe in following their passion by chiseling their craftsmanship. The good news is that designing is not just limited to one single field. There are a plethora of options out there and Jewelry designing is also one of them.

Jewelry designing is an ancient art and in order to come with aesthetic and intricate designs, one must stay focused and strive for perfection. Every piece of jewelry, be it big or small should have well-defined and clean designs. In order to carve a successful future in this field, one must enroll for best jewelry fashion designing courses in Delhi.

With the advent of latest software tools and graphic designing technology, the role of jewelry designers has drastically changed over the past few years. With the explosion of ideas on the internet, budding jewelry designers are looking forward to experiment with international and latest jewelry designs.  


Instructors teaching various jewelry design courses in Delhi expect the competition to get stiffer. With the influx of new designers, the competition is likely to get more aggressive than ever and budding designers have to work really hard to pave their way to success.     

Don’t expect to get clients and offers from big fashion houses, right after graduation. You have to work under experienced jewelry designers for first few years and then you can think of starting your own jewelry designing blog or a fashion house. Once you have created a brand for yourself and established in the industry, you can start approaching elite clients who believe in picking only exquisite pieces.    

Every jewelry designer has a dream for satisfying their clients with unique and royal designs that can be passed onto generations in the family. Be it the wedding ring or a heavy neckpiece, it should be carved with refinement.

Monday, 21 November 2016

Tips that can help you in making your career in fashion designing

Fashion is one glamorous field. Full of vivid photo shoots to ramp shows, fashion is one industry that shows well and pays well. However, don’t really just go by its glossy cover face. There goes a lot of hard work to prep it all.

Many of us dream of being a part of this field by merely getting attracted to the ‘glam face’! But don’t really know how to make through.

Here are some things that you could take a note of. Note these tips and pave your way through-

•    Read for knowledge: For any field, some basic knowledge is essential to pass through. Enrol to a fashion and jewellery designing course or read from as many sources as you can! Grasp knowledge from fashion magazines, books, good digital websites and read about what is prevalent and is trending. From style statements to fashion news, to new designers in the block, learn and earn your way!


•    Network around: It will be beneficial for you if you network around. Got to know somebody? Build contacts. Went somewhere, build contacts. You may feel that it is a cheap and desperate trick, but it’s actually not. It works wonders at the times of dire needs. Go out, visit and socialise with people and become a familiar face to them. You may just land up with an internship with a reputed fashion house!

•    Courses and academic knowledge: Ideally, learning the aspects and nuances associated with fashion is an advice that will help you in the long run. It is vital that you are aware of fashion and its functioning on the whole. Get yourself admitted to a fashion design course at a coveted place like AAFT School of Fashion and delve into the treasury knowledge.

Don’t just read these tips but take an action. Things have a way of working out for the good!